LEON content creation: reels, photos, captions, and questionable canva
client: LEON | role: Digital Marketing and Media Manager
during my time at LEON, i ran the Instagram, Facebook, Twitter, LinkedIn, and TikTok pages, and i ate loads.
i created all of the content, and ran the partnerships and the influencer programmes.
objectives
use media for a meaning and only posting with a purpose, build and engage the LEON community. Amplify the LEON brand identity using tone of voice, relevant content, and guest communication.
project
content shooting, caption crafting and customer engagement. LEON’s tone of voice is witty, cheeky, knowledgeable, personable and relatable.
results
+15,000 Instagram follower growth in 6 months.
3% average engagement rate across all social media platforms (Instagram, LinkedIn, Facebook, TikTok).
strengthened brand identity and tone of voice.
click on a post to read the full caption. it might just make you smile.
