email marketing
(but canva does not love to see me coming)
i have written hundreds upon hundred of emails in my time. here are some campaigns i crafted for over 260,000 LEON lovers:
i spent a lot of time researching and writing educational pieces on topics like the environment and nutrition.
and using short, sharp, visual-led content to drive CTR.
storytelling and building depth of brand identity was key.
objectives
driving open rates, click-through rates, and sales, forming and engaging the LEON tribe, growing the database, and educating our guests.
project
crafting engaging email newsletters for LEON’s database of 260,000+ people in LEON’s fun, cheeky, expert tone of voice. using weekly data to inform strategy, and segmented marketing tactics, personalisation, and tailored copy to target audience groups.
results
LEON’s email newsletter metrics exceed industry benchmarks…
