Bumble x Gymshark

client: Bumble | agency: Bumble Creative Studio | role: Creative Strategist and Copywriter

this partnership with Gymshark came to life in the form of OOH (across London, Manchester & Birmingham), social media, PR, ASO, and CRM.

with one in five Gen Z and Millennials going to the gym for a first date, the campaign celebrated and encouraged people to use their love for fitness to find dates that go the distance.

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run clubs, everywhere
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goal: react to the women's world cup