Global run clubs
client: Bumble | agency: Bumble Creative Studio | role: Copywriter
taking this project from conception and running with it, i crafted the lines that now form our run club identity and show up at every (sell-out) Bumble run. we’ve also taken over marathons around the world like Berlin, Barcelona, New York, and Chicago.
i love running (you didn’t ask but i’m telling you because that’s what runners do), so creating our run club identity has been a fun exercise. pun most certainly intended.
this promo video might just be enough to make anyone want to join a run club. and i mean anyone…
“marisa dipre’s copy made me want to join a run club. and i truly, truly hate running.”
some example highlights from Berlin…
run club takeovers have sold out within 2-3 hours, with +150 participants to date and with requests for runs in more cities
awareness: +5pp increase from August to September in Berlin
favourability: +3pp increase from Q2 to Q3 in Berlin
Bumble cheerzone was visible in live transmission on tv
+169% more accounts reached in Sept vs August on @bumble_de
2k pieces of merch distributed at marathon, 500 further through run clubs and seedings
