bad day to be the
hamptons jitney bus
taking over the hamptons jitney
client: Bumble | agency: Bumble Creative Studio | role: Creative Strategist and Copywriter
targeting young, affluent, single new yorkers with an eye-catching, insight-driven line (the journey to the hamptons is infamously chock-a-block with traffic).
you wait all day for a line
and then 37 come at once
before we landed on the final line, we put forward a few (hundred) variations, driven by different insights.
from love island szn, to hyperlocality, to well-known summer love stories… below you’ll find a few lines that didn’t make the bus (despite running as hard as they could).
hello office workers
in tall buildings in manhattan,
look at the top of our bus
or a very low-res, mock version of it